The definition of advertising club of new York’
The advertising club of new York, also known as the advertising club, is the main organization for communications professionals in new York. Non-profit organizations to corporations and individuals in advertising, media, marketing and advertising technology, it offers members a forum for career development, networking, exchange of ideas and recognition of superiority.
Known members the founder of the Gallup organization George Gallup, photographer Annie Leibovitz, Conde Nast, broadcaster Lowell Thomas, CEO of CBS bill Paley, K., penny, and Tom Watson of IBM.
Breaking down the ‘advertising club of new York’
The advertising club of new York traces its history to 1896, when a group of eight performers ad, who called themselves the Sphinx club met regularly for lunch to discuss the case and their profession. The group became the advertising Men’s League in 1906, and subsequently the advertising club of new York in 1915.
From 1923 to 1977, the club was housed in a building designed by Stanford white, of the now famous 23 Park Avenue in Manhattan. Current address 989 sixth Avenue.
The advertising club of new York developed the first formal educational program On advertising in 1906, when it launched a series of talks at new York University. Another first to its credit “truth in advertising” practice, through the formation of the Committee of advertising vigilant in 1911, which later became the better business Bureau. In 1964, he started the International Andy Awards, which celebrate the best creative ideas and craft year and the people behind them.
Interesting, given that it was founded and originally called for advertising men, officers of the club-all women (in 2018). Gina Grillo is the current President and chief Executive officer. Mari Kim Novak is Chairman of the Board of Directors.
Ad club in recent years
One of the latest initiatives of the advertising club, launched in 2012, I’m mPART; about diversity in advertising, she contributes to the recruitment and retention of minorities by providing scholarships, educational programs and social events.
In 2017, the 121-year-old organization introduced a new corporate identity, logo and website. Fresh logo was designed by B2B Agency gyro new York, and uses the plus sign symbolizes the expansion of the membership base, which now includes technology, advertising, social media and media startups, as well as agencies and clients. Three colors are used to define the posts of the announcement of the club: to educate (purple), empowerment (orange) and celebrate (pink).