Social Identity

The definition of social identity’

Social identity is the organization or the company’s image as derived from its relationships with customers, suppliers, shareholders, and others. Thus, the social identity of the organization comes from the groups that belongs to the organization or affiliated with, its structure, the industry to which it belongs, and other social factors. The social identity of the company will influence how it is perceived by consumers, so social identity affects the performance of the company and must be well managed.

The image of the company, the brand is a part of social identity and more manageable pieces online through social media channels such as Twitter and Instagram, as well as through traditional media and channels of public relations.

The destruction of social identity’

The social identity of the company derived from its relations, connections, and perceptions instilled in the minds of its participants and observers. This is due to the efforts of branind and marketing, as well as through the departments of public relations, social media channels, as well as its own products and services. For example, some companies are proud of how environmentally conscious or “green”, and therefore either produce environmentally friendly products or use green technologies in their production processes. The so-called ESG investing (environmental, social, governance) criteria used by socially conscious investors to put their money behind a company with a environmentally friendly social persona.

Making strategic alliances or to join professional associations or platforms can also be an important signal for social identity. For example, whether a public company is listed to trade its shares on Nasdaq or the new York stock exchange (NYSE), it can be considered part of the social, that the identity of the company that signals legitimacy. Being added to important stock indices such as the S&P 500 and adds even more cachet. Social identity may also refer specifically to the company’s image as portrayed through social networking sites such as Twitter, Facebook and LinkedIn. Now companies have their own verified Twitter and Instagram accounts, which provide company updates, news, and promotions to its followers. Some companies have Twitter feeds have built a social identity around wry humor, such as Wendy’s Inc. which often meets smart for Internet Messages. Company executives or other important figures can also in social networks under his own name, but in the service of the corporations that they run. When someone falsely impersonating an individual or company online, it is considered theft of social identity. Companies can also damage your social reputation on the Internet by sequential placement of unfavorable tweets, which was the case with Tesla CEO Elon Musk, where its Board of Directors warns him from using social media as the share price retreated after a series of reckless tweets.

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