Robert Crandall

Definition Of ‘Robert Crandall’

Robert Crandall, former President, CEO and Chairman of AMR Corporation, the holding company for American Airlines, from 1985 to 1998. Crandall is known for his leadership and for his innovations, including a computer reservation system for travel agencies, which revolutionized the industry.

Breaking Down The ‘Robert Crandall’

Born in 1935 during the great Depression in Westerly, Rhode island, Robert crandall was attended by 13 secondary schools before graduation, while the family moved a lot to follow his father’s career in life insurance. After graduation, crandall studied at the University of Rhode island and eventually got his MBA at the Wharton school of business at the University of Pennsylvania.

Crandall began his career with eastman Kodak in 1960 as a credit supervisor and later worked for hallmark, “TRANS world airlines”, and bloomingdales before joining American airlines in 1973 as senior Vice-President for Finance. In 1985, crandall took over the management of the company as Chairman and CEO of AMR, the holding company that owned American airlines. Being in this position, crandall has developed a reputation as a legendary leader with a Maverick-style position with respect to the company, and in General on issues that affect the industry as a whole.

The first of these was his opposition to the Law on air transport in 1978, crandall believed would lead to a decline in the quality of the user experience of the USA in the framework of the system of US airlines. The second was his bearish attitude on the value of stock prices of US airlines, and he admitted publicly that he did not believe that the airlines has been a solid investment, especially for employees of the company.

Robert crandall and innovation

Some of the innovations that American introduced in the course of his tenure as President and CEO included measures to reduce costs, which went from simple to sublime, for example, his famous decision to put one less olive client free salad for a meal on Board, defending their actions, blithely stating that customers never notice the olive and the company will be able to save $40,000 per year, which is one less expense.

Crandall also helped oversee the introduction of the Sabre system, computer innovative automation, which facilitated the process of booking the ticket. Previous implementations of SABRE, each purchased ticket, you will need several people to determine which areas were already sold. Booking system crandall became a key component of the financial success of American. The system has become easier to book tickets, made a last minute reservation possible and allowed consumers to purchase tickets in advance at a discount, which won the airlines by improving their cash flow.

Are on over the life of crandall with the company was necessary, the first program for frequent flyers in the industry and a model for those companies and programs that came later after him.

In an interview in 2010, crandall was able to note that this industry is seen with increased turbulence as a result of deregulation, pointing out how every major carrier except American filed for bankruptcy at least once. American airlines eventually did file for bankruptcy in 2011 and later was rebuilt later, in the merger with us air in 2015.

Today, crandall sits on the Board of Aircell, a company with which the contract was made on bringing a broadband signal on Board passengers and crew members. He is the recipient of the award Horatio Alger, as well as guests in the hall of honor at Hilton College the Conrad.

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