Twitter (the market) is a social media company which provides the network connecting users with people, information, ideas, opinions and news. The company’s services include live comments, direct connections and live communication via mobile devices and the Internet. The company can also be used as a marketing tool for businesses.
How Twitter Makes Money
Twitter earns 86% or more of their income from advertising. In the 2017 financial year, Twitter wrote the advertising revenue of 2.1 billion dollars, which is six percent lower that the social media site brought in during the same time in 2016.
Twitter makes more money through licensing of data. Although advertising revenues declined year on year, the 2017 data licensing and other revenue increased 18 percent, resulting in a three percent decrease in total revenue. Twitter has named four companies the “official Resellers” data, and these companies have direct access to all tweets. Each company has developed algorithms for data mining, which measure the reaction of consumers on all brands in the movies. TV shows and brands of digital media has invested heavily in the Twitter data, often promoted tweet as a means to assess the interest and response during the reportage or transfer.