Who is brad Anderson’
Brad Anderson-former chief Executive officer (CEO) and Vice-President of retail electronics best buy (BBY). The 36-year veteran of the company, he worked his way from salesman to CEO, leading a Best buy from 2002 to 2009. He served on the Board of an electronics company from 2013 to 2016.
He also helped the company to expand overseas and shift its focus from selling electronics to meet the needs of clients related to electronics, such as computers and home networks. During his work, he doubled the company’s revenues and increased its profits by an average 17% per year.
Punching ‘Brad Anderson’
Brad Anderson preached the philosophy of customer centricity, developed by Larry Selden, a Professor at Columbia business school. Customer centricity involves segmenting customers into “favorable” and “unprofitable”, and then food for profitable tailoring each store in particular demographic.
Was born in 1949 and grew up in Sheridan, Wyoming, Anderson received an Associate of arts from Waldorf College and a bachelor’s degree from the University of Denver. In 1973, in Minneapolis, Anderson joined “the sound of music”, a small chain of stereo stores that were the forerunner of best buy, how to order the seller; it took him two weeks to make his first sale.
But after that, he climbed quickly in the corporate ranks. Best buy founder Richard Schulze named him Vice President in 1981, and Anderson was working as the right hand man of the founder. In subsequent years, the Duo became a chain of Commission-driven store to a discount store, with a warehouse format.
In 1986, Anderson was promoted to Executive Vice President and was elected to the Council of better buy of Directors. In April 1991, he was appointed President and chief operating officer (COO) and Vice-Chairman in 2001; in June 2002 he was appointed chief Executive officer. In June 2009 he was replaced by Brian George. Dunne, who has been serving as President and chief operating officer.
Founded in 1966 (as “the sound of music”), Best buy currently has offices in USA, Canada, Europe, China, Mexico and Turkey. Its brands include AudioVisions, future shop, nerd, Jiangsu Five star, Magnolia Audio Video, Pacific Sales and the phone house. Competitors include best buy to walmart, costco, Dell, radio shack, Amazon and target.
Brad Anderson in the news
Anderson is widely recognized for his humanity and charity. However, in April 2018, OpenSecrets blog published by the Watchdog center for responsive politics, said that Anderson has already allocated $25 000 to secure America now, a group that ran anti-Muslim ads on social networks by the end of 2016 US presidential elections, in an effort to help Donald trump candidacy. Professing no ill will against practicing Islam, Anderson denied any knowledge of these types of activities, speaking, made the donation after discussions with the head of the support group to Israel’s security. “I think it’s hard to understand what you expect me to be responsible for everything that someone in the future makes its contribution,” he told Minnesota public Radio (MPR). However, he voluntarily resigned from the boards at the Mayo clinic, General mills, waste management Inc. install Carlson and Mongolia shortly after the news broke.