What is “Ayurveda”
Ayurveda is a system of medicine that originated in India more than 2000 years ago and believed to have been one of the earliest forms of holistic healing. It draws on natural remedies that support the body’s ability to heal itself.
Ayurveda is well known and reliable people in India and currently the commercialization all over the country and getting quick success in various markets. Some of its product lines are performing at a competitive level with corporate giants such as Colgate and Nestle.
Breaking Down The “Ayurveda”
Foods in Ayurveda are made by several companies, want to cash in on its popularity. Patanjali is a leading manufacturer of Ayurveda products, including teeth, hair and skin care, natural healing and natural products. This is the only company to directly challenge employees industry in India such as Unilever and Coca-Cola. Other companies like himalaya and Dabur is also engaged in the Ayurvedic market, and is striving diligently opponent of Patanjali. The most important factor in their success is that Patanjali is able to offer the lowest prices and broke the barriers to market entry such as high startup and production costs, to achieve fast success, where his colleagues can not.
Historical and cultural Ayurveda advantage
One of the significant obstacles to launching a new product, consumer resistance: people naturally fear the unknown and prefer to stick with what they know. Ayurveda is reliable and well-established medical practice in India is a new market for Ayurveda products have managed to avoid this obstacle. Instead, it allowed a deep heritage of Ayurveda-related products to break into the market, avoiding many time-consuming stages of creating a Foundation and building familiarity among the General public that most new products have to withstand.
Another common obstacle is the cost of advertising a new product. If the company can get the word out, no one will know about its existence. Social media played a vital role in breaking down this barrier and allows the production of Ayurveda to get traction without excessive marketing costs.
The success of the Ayurvedic products can be a Wake-up call to industry leaders in areas such as personal hygiene, the goods for the house and health of consumers signaling them of the importance of continuously reviewing and reinventing themselves, if necessary, to survive in a competitive market and to keep pace with the changing trends. Ayurveda has caused a revival of all-natural products, and major corporations reacted to the manufacture of its brands natural product. This is a Testament to the success of Patanjali, that he was able to influence the direction of such large, well-established brands.
Low price Patanjali also forced larger companies to become more price-sensitive, which is beneficial for consumers, as customers are now able to obtain better products at a lower price.